Unlocking
the future
of music 

Challenge

Aiode approached Diverge with a mission to overhaul and redefine their brand presence and online experience. As a company that’s pushing the boundaries of AI-driven music production, Aiode needed a digital identity that matched their forward-thinking vision—one that would not only communicate their unique blend of real musicianship and cutting-edge AI but also resonate with their diverse audience of musicians, creators, and industry professionals.

Our task was to craft a comprehensive brand book that would capture their ethos, tone of voice, and visual identity, while also redesigning their website’s UX and UI to deliver an engaging, intuitive experience that truly showcases Aiode’s revolutionary approach to music creation.

Insights

Diverge tackled the project in two distinct phases, delivering a holistic transformation of Aiode’s brand and digital experience:

Phase 1: Brand Book Creation & UX Redesign

We began by immersing ourselves in Aiode’s vision and values, working closely with their team to create a comprehensive brand book that encapsulated their mission, tone, and visual identity. We developed clear brand guidelines, tone of voice examples, and audience pen portraits, ensuring that Aiode’s brand would remain consistent and impactful across all touchpoints.

Simultaneously, we reimagined the website’s user experience, building out the Information Architecture (IA) and crafting user flows for key sections like the Home, Learn, and About pages. Our goal was to create an engaging, user-friendly experience that guides visitors through Aiode’s offerings, all while reinforcing their brand identity.

Phase 2: Visual Identity & UI Implementation

Next, we translated the brand book into a comprehensive visual identity, incorporating Aiode’s logo, colour palette, typography, and graphical elements into a cohesive design language. We then applied this across the redesigned website, enhancing both desktop and mobile experiences with intuitive UI that highlights Aiode’s innovative technology and vision.

Outcome

The new brand identity and website have provided Aiode with a revitalised digital presence that’s both visually striking and intuitively designed. Their brand now communicates their innovative approach to music production, blending AI and human musicianship in a way that feels authentic, modern, and accessible.

Enhanced Brand Clarity: The comprehensive brand book provided Aiode with clear guidelines, ensuring consistent communication across all channels.

Improved User Experience: The redesigned website offers a seamless, intuitive journey for users, showcasing Aiode’s services, technology, and vision in an engaging and informative way.

Stronger Market Positioning: Aiode now stands out in the music tech landscape with a digital presence that’s aligned with their mission, enabling them to connect more effectively with their audience and stakeholders.