About
We founded Diverge to address a familiar problem.
We kept seeing good teams stuck between two options: big consultancies that stop at slides, or agencies that jump straight to execution before the problem is properly framed.
In practice, most work needs both: clear thinking up front, and hands-on delivery once the path is set.
So we built Diverge to sit in the middle.
We work alongside your team, helping you make sense of messy situations, choose a direction, and ship what matters. Sometimes that’s a product or platform. Sometimes it’s a brand, a proposition, or a new venture. Often it’s a mix.
Diverge is led by two founders, who’ve held senior roles across startups and large organisations, backed by a trusted network of experienced specialists we’ve worked with for years. That means you get a senior core team, plus the right extra expertise when it’s needed, without the usual handoffs.
Are we solving the right problem, for the right people, at the right time?
The name comes from something personal too. We’re both neurodivergent, and “divergent thinking” has always been part of how we solve problems: we look for patterns, reframe quickly, and connect dots across disciplines. The point isn’t to be different for the sake of it. It’s to get to a clearer answer faster, and build it properly.
If you’re facing a complex challenge, trying to launch something new, or need to bring focus to work that’s already in motion, we can help.
When the real problem is unclear
You have symptoms, opinions, and urgency, but no shared diagnosis. We help you get to the underlying truth and the right question.
When you need a direction people can agree on
Leadership is misaligned, priorities compete, or decisions keep looping. We create clarity, trade-offs, and a path people can commit to.
When you need to turn complexity into something buildable
New ventures, platforms, data and privacy, messy requirements. We translate it into a plan, an MVP shape, and the right sequencing.
When the proposition and the product aren’t clicking
The story, offer, and experience feel disconnected. We bring them into one coherent narrative and a product plan that supports it.
When you’ve spotted an opportunity but don’t know what to build first
We help you shape the offer, pressure-test it, and turn it into a launch plan, an MVP, and a route to market.
When you need momentum without chaos
Work is moving but not landing. We stabilise the workstream, focus the scope, and get teams shipping in a controlled way.
When you want senior hands-on support, not layers
You need people who can think and do, stay close to the work, and pull in extra expertise only when it genuinely helps.
Define
Get aligned on what’s really going on and what decisions matter.
Review what exists (docs, research, data, product, prototypes)
Speak to the people closest to the work, not just the sponsor
Leave with a clear framing, key decisions, and an agreed plan (and SOW if needed)
Prove
Turn the discovery into something buildable and prioritised.
Define what “good” looks like and what to do first
Shape the roadmap, MVP, proposition, or repositioning plan
Align on sequencing, roles, and what success will be measured by
Launch
Ship work that lands, with the right shape of team.
End-to-end delivery, or support for your internal team and partners
Clear roles, fast decisions, steady momentum
Outcomes first, with quality and craft throughout