WE GENUINELY DO “THINK DIFFERENTLY”

We think differently because we ARE different. Our team of divergent thinkers brings fresh perspectives that ignite innovative solutions. At Diverge, we’re not just solving problems—we’re reshaping the way the world thinks and works.

“We thrive on turning the seemingly impossible into reality. We adapt to your needs, finding the perfect balance between collaboration and independence. Our partnership is transparent, honest, and all about pushing boundaries. It’s not just about results; it’s about embarking on a journey together, reshaping the future, and making a real impact.”

WHY PARTNER WITH US

At Diverge, we don’t just offer services—we ignite change. Our powerful mix of agility, innovation, and expertise ensures we surpass expectations every time. Here’s how teaming up with us can propel your business to new heights:

Agility in Action

Agile Resourcing

In a world where companies are tightening belts and reducing workforces, Diverge provides the flexibility you need to thrive. We bring the right talent to your projects, without the need to increase headcount. Whether you need a quick surge of expertise or a long-term partnership, we’ve got you covered.

Cost-Efficiency

We make your budget work harder. By capitalising on our consultancy services, you can tackle major projects without the hassle of hiring new staff. Save time, reduce costs, and streamline approvals—so you can focus on what really matters: driving your business forward.

Tailored Approach

No one-size-fits-all solutions here. We adapt to your unique needs, whether you want to be hands-on or need us to take the reins. Our approach is all about flexibility, ensuring you get the right level of involvement and expertise to make your project a success.

Unshackled Innovation

We bring fresh perspectives to your organisation, free from the constraints of ‘business as usual.’ Our divergent thinking and innovative mindset push us to explore new paths and uncover hidden opportunities that others might miss.

We’re not your typical consultancy. At Diverge, challenging the status quo is in our DNA. We deliver creative, out-of-the-box solutions to complex problems, breaking down barriers and redefining the way forward with solutions that are bold yet practical.

Our passion for continuous improvement drives us to iterate and refine constantly, always pushing the boundaries of what’s possible. This commitment ensures that the solutions we deliver aren’t just cutting-edge—they’re effective and impactful, designed to exceed your expectations every time.

Expertise Driving Change

Our team is a powerhouse of expertise, bringing decades of specialised experience in industries like biotech, pharma, music, entertainment, and technology. This deep knowledge fuels our innovative approach, ensuring we stay ahead of the curve and at the forefront of every venture.

Our strong relationships with leading technology and data partners give us an edge, allowing us to deliver unmatched value and impact. We’re not just keeping up with digital evolution—we’re driving it, ensuring your business is always on the cutting edge.

Precision in Every Step

From concept to launch, we dive into every detail, making sure your vision not only comes to life but shines. We’re wired this way—obsessed with getting it right, and making sure nothing slips through the cracks. At Diverge, every little thing matters because it’s the details that turn good ideas into great successes.

DIVERGENT MINDS

At Diverge, individual talent is just the beginning—our true strength lies in the power of the collective.. Our team is a blend of visionary founders and industry-leading consultants, each bringing unique insights and expertise to the table. Together, we ignite creativity and unlock potential, delivering innovative solutions that are greater than the sum of our parts. We think differently, and it’s this collective brilliance that drives our success.

  • Product & Strategy

    Andy, founder of Diverge, is a divergent thinker, a creative force, and design evangelist genuinely driven by the desire to make a real impact.

    With a rich background in music, entertainment, and technology, Andy brings a depth of experience to the table, covering a wide range of fields including Product Strategy and Development, Project Leadership and Branding and Design.

    During his tenure as Global Vice President of Commercial Technologies at Universal Music Group, he founded an intrapreneurial Innovation agency that spearheaded a diverse range of new initiatives, delivering over $130 million in incremental revenue.

    Andy's entrepreneurial spirit led him to found “Sollos”, where he pioneered innovative solutions blending music and neuroscience for improved well-being.

    Now, with his latest endeavour, "Diverge," a boutique consultancy firm, Andy continues to push boundaries, rallying high-performing teams around bold ideas with his keen attention to detail and unwavering creative vision.

    Andy is also a mentor for Abbey Road’s “RED” tech incubator and is on the board of the EMI Archive Trust - one of the worlds  largest and most diverse music and technology archives.

  • Design & Experience

    Rob, co-founder of Diverge, boasts extensive experience in the agency realm. He previously established Rabbit & Hare, a premier creative agency with deep involvement in the digital sphere. Rob brings a wealth of expertise to crafting immersive digital experiences for global brands, showcasing his talent for translating ideas across various digital touch-points.

    His hyper-focussed mentality and strategic vision and dedication to storytelling have seamlessly integrated with our ethos of innovation and boundary-pushing. This sits alongs side a test and learn methodology which fuels change in a ever evolving world.

    With a background in graphic design and a career marked by award-winning work, Rob's leadership drives teams to deliver strategically led, beautifully crafted solutions that resonate with audiences worldwide.

    Above all, Rob is recognised for his reliability and persistence in pursuing excellence. He is committed to driving positive change through his work and empowering others to unlock their full potential in the ever-evolving landscape of experience design and technology.

    His portfolio includes industry leaders like MTV, The National Lottery, Jamie Oliver, Marks & Spencer, Universal Music Group and NatWest, Rob's presence strengthens our commitment to revolutionising project approaches and delivering exceptional results.

  • Lisa is a highly experienced International B2B Marketing specialist, with a vast range of experience across audio, tech and start-up businesses having led multiple cross functional global teams.

    Working in Director of Marketing & PR roles across many areas of the music and tech eco-system Lisa has created and delivered major partnership campaigns with the likes of Universal Music, BMG, TIDAL, LG, Sony and many more international partners spanning markets across Europe, U.S and Asia, including launching audio technologies in Japan.

    A leader who is able to draw on a wide network of senior industry relationships spanning from artists, mastering engineers, producers, media influencers, audio brands, automotive partners and event organisations to create and execute high quality Marketing and PR initiatives. Such collaborations have led to award-winning products and record label projects.

    A master at managing multiple partners, across many markets and guiding all involved to execute something special ‘together’ is what makes Lisa the true collaborator on key projects and leading them from concept through to launch and evaluation.

  • Nina, with over two decades of experience in London's music, entertainment, and technology sectors, brings a unique skill set to every project and team she leads. 

    Having worked with major record labels like Universal and Island Records, she spearheaded digital marketing strategies and pioneered new revenue streams. 

    As the founder of Spinnup, an award-winning B2C subscription SaaS platform, Nina's expertise in leveraging technology for business growth is unparalleled. 

    Passionate about innovation and team leadership, she fosters environments of collaboration, transparency, and empowerment. 

    Nina's commitment to mental well-being, evident in her certification as a yoga teacher, underscores her dedication to personal and professional development.

  • Pete is a well respected senior  executive and entrepreneur.

    Having spent over a decade at Warner Music Group (WMG), rising to VP of Global Business Development. He played as pivotal role in WMG’s digital transition, as a key member of the BD team which struck deals with Apple, YouTube and Spotify. 

    In 2008, Pete joined Imagination Technologies, boosting its growth as Director of Cloud Services. Returning to music in 2014, he served as Deputy CEO of 7digital, guiding it to an IPO and securing clients like TikTok.

    In 2019, Pete stepped down from 7digital to focus on his portfolio of start-ups. He currently serves as Chairman for Finnish live music start-up Gixon and holds board seats for Centralized.me, an Israeli EdTech and FinTech company, and MediMusic, a U.K.-based digital therapeutics firm. Pete's principle focus today is helping one of Europe's most innovative AI-enabled software companies Miquido to grow it's global footprint.

  • Linda is a highly accomplished executive, bringing a wealth of experience specialising across Commercial initiatives within the music industry.

    Serving at Warner Music Group for over two decades, Linda cultivated commercial partnerships with world renowned artists including Ed Sheeran, Coldplay, Stormzy and Dua Lipa, as well as collaborating with Apple, Spotify, YouTube and Amazon globally.

    With a talent for developing and executing strategic marketing initiatives that drive award-winning business growth, Linda is an asset to the team with her commercial, operational and analytical skills.

    Linda brings an authentic and passionate leadership style, fostering a culture of creativity, innovation, and excellence within her teams and wider partnerships.

    Further to her professional achievements, she also served as a board member of the Official Charts Company 2021-2023, and was inducted into the Music Week Women in Music Roll of Honour in 2020.

  • Allan Zhang hails from a diverse background in technology and music. 

    With a passion for innovation, Allan co-founded a venture-backed software company and achieved recognition for developing and publishing three apps featured by Apple. 

    Beyond technology, Allan is an accomplished musician, having played the piano since the age of three. He pursued his musical education by majoring in composition at UPenn and studying conducting at the prestigious Curtis Institute in Philadelphia.

    Presently, Allan is actively engaged in the music industry, where he collaborates with artists and labels to create apps and voice technology aimed at enhancing fan experiences.

  • Raoul Chatterjee is a dynamic music industry leader with a career spanning over two decades. As COO of elasticStage (2022-2024), he launched a pioneering on-demand vinyl business, scaled operations, and secured substantial funding. At SoundCloud, he was VP of Content Partnerships and Operations, pioneering the “Fan Powered Royalties” model and driving global profitability through strategic partnerships. As SVP/Head of Music at 7digital, Raoul oversaw digital music solutions for major brands, securing rights across diverse models. His tenure at Warner Music UK saw him revolutionize commercial strategies and launch successful campaigns for artists like Ed Sheeran and Michael Bublé.

    Raoul's influence extends to industry growth as Chairman of the UK’s ERA and as a Billboard International Power Player. Passionate about music and digital innovation,

    Raoul excels in business development and strategic leadership, shaping the future of the music industry.

  • A veteran with over 22 years of industry expertise, Niki has forged a robust network spanning media agencies, ad tech, creative agencies, and media owners. 

    Her versatile background encompasses diverse roles, from operations and client service to strategic partnerships and senior leadership. 

    Recognised as an approachable leader, she excels in coaching and developing individuals and teams. 

    Niki's tenure at industry powerhouses TangoZebra, DoubleClick, Flashtalking, and Scoota, underscores her prowess in driving cutting-edge products and executing impactful go-to-market strategies, solidifying her reputation as a trailblazer in the digital landscape.

    Drawing on her vast experience, Niki specialises in guiding digital and programmatic transformations, delivering restructuring, revenue growth, and product strategy services to established firms, cementing her role as a transformative force in the industry.

  • Dion Singer brings over two decades of distinguished music industry experience to Diverge. He launched his career at Gallo Africa in Johannesburg, excelling in A&R and Strategic Marketing roles. Dion’s international career ascended at Warner Music International in London, where he served as SVP of International Artist Development for over a decade. He orchestrated global campaigns for stars like Michael Bublé, Madonna, Green Day, Red Hot Chili Peppers, Cher and Ed Sheeran.

    After relocating to Los Angeles, Dion led Warner Records' Creative Marketing division, seamlessly blending traditional music strategies with cutting-edge technological advancements.

    Currently, as President of Over The Top Global, Dion consults with artists, managers, and media start-ups, guiding them through the dynamic audio landscape. His ability to connect with audiences and drive global success has been invaluable to his clients.

    In addition to his consulting work, Dion teaches at UCLA Extension, imparting his extensive industry knowledge to the next generation of music professionals. His Bachelor of Commerce (Hons) in Accounting and Finance from the University of the Witwatersrand complements his creative expertise, making him a strategic and innovative asset to Diverge.

  • With over a decade of experience in tech and entertainment, Carlotta is a seasoned executive skilled in operations, management, music licensing, and research.

    She was the former CEO of The Creative Passport, where she collaborated with acclaimed artist Imogen Heap to revolutionize digital identity in music. She spearheaded product launches, drove substantial user growth, and forged strategic partnerships in the music and tech sectors.

    Her expertise extends to overseeing operations, P&L management, product development, business strategy, securing funding, managing tech teams, and navigating M&A deals.

    She's collaborated with global brands and spearheaded projects supported by prestigious organisations like the UK IPO, IBM, and Oxford University.

    Notably, she orchestrated successful music and tech world tours, showcasing her adeptness in complex partnerships and fundraising.

    With an extensive MENA network, Carlotta pursues an MBA in her spare time, enhancing her strategic insights.

  • Kat Hobbs brings deep expertise in driving user acquisition and retention across digital platforms.

    With a rich background in startups and global corporations, Kat specialises in crafting innovative strategies for web and app marketing, focusing on user acquisition and retention.

    Her tenure at industry giants like Disney, NBCUniversal and Universal Music Group underscores her expertise in marketing consultancy, brand strategy, and marketing audits.

    A proactive individual with a keen understanding of consumer behaviour, Kat empowers businesses to optimise marketing efforts for maximum ROI.

    With a solid track record of success in global user acquisition campaigns, Kat's strategic insights and creative approach make her an invaluable asset to our team.

  • Antony Chicken is a seasoned international retail expert celebrated for his dynamic leadership style and unparalleled ability to foster enduring relationships while driving revenue growth. 

    With over thirty years of experience in consumer electronics and software industries, he boasts a diverse skill set encompassing product launches, account management, and brand development.

    Having held pivotal roles such as Head of UK Sales at AQIPA and Head of Sales at Pure International, Antony has cultivated strong partnerships with major players including John Lewis Partnership, Curry’s PLC, Richer Sounds, and Amazon.

    His expertise extends to strategic sales and marketing, go-to-market execution, relationship cultivation, and negotiation mastery. 

    Antony's commitment to excellence and his talent for bridging the gap between engineering solutions and executive board directives make him an invaluable asset to any sales-driven endeavour.

  • Ben Jones is a highly skilled and experienced producer and storyteller, celebrated for his trusted relationships with artists, labels, and management, honed over 25 years as a national radio broadcaster in the UK, spanning roles at Virgin Radio, BBC Radio 2, BBC Radio 5 Live, and Heart.

    He is the founder and executive producer of Gimme Sugar Productions, an award-winning audio and visual content production company. Ben's portfolio includes creating and producing various successful formats, documentaries and branded content for major corporations including: News UK, Global, Bauer, The Body Shop, Hackney Gelato, Inside Story, Nike Swim, and Holland & Barrett.

     His recent work includes the hit podcast series "Rockonteurs" for WMG UK and the feature-length documentary "Hate to Love: Nickelback," which premiered at the Toronto International Film Festival in 2023. 

     He excels in devising and delivering high-quality audio, video, and digital content to help artists expand their revenue streams, promote their catalogue, and connect with new fans across evolving social platform

  • Grammy Nominated Art Director with over 20 years experience creating visual content for music, Andy has helped many globally awarded recording artists develop the visual language for their music, including the Foo Fighters, Imogen Heap and Mike Oldfield.

    Andy has also directed interactive digital B2B projects for blue chip corporates, as well as developing a wide range of music related software engineering solutions.

    Beyond the creative vision and deep understanding of artistic nuance, Andy also possesses the technical and strategic insight to design and develop cutting edge, but realistic and achievable solutions, which satisfy both creatives and the industry.

  • Iain is a highly experienced General Counsel with over 27 years of expertise in the dynamic fields of Biotech/Pharma and MedTech.

    His international commercial background is complemented by a focus on ESG, international business development, and Board governance issues.

    With a foundation in the Innovations commercial start-up group at Wellcome Trust, Iain excels at balancing practical legal counsel and compliance advice, fused with commercial acumen. Notably, he played a pivotal role in establishing the £350m Wellcome Leap fund, dedicated to groundbreaking scientific advancements. 

    His proficiency spans diverse areas, including M&A, SEC reporting, licensing, IP, and regulatory law, making him an invaluable asset in navigating complex business transactions.

  • Alan has steered the leadership development of many corporate, start up and scale up managers over the last 30 years.

    His unique brand of experiential learning has inspired leaders and teams to excel in their performance, to collaborate more effectively with colleagues and partners and to achieve greater success.

    At the heart of every project, product or company launch or scale up it is the engagement of the human capital that brings true differentiation. Every personality can develop to work alongside people who are different or similar  - Alan’s passion is the facilitation of such working partnerships.

    Alan’s experience spans Tech, Finance, Consumer Brand, Industrial and Healthcare. From FTSE 100 CEOs to graduates Alan engages at the individual level, not with the label or title.

    He has worked with many companies including; Diageo, Congenica, Cisco, Apple, UMG, Medtronic, Haniel, Tokio Marine Kiln, XPO, Sysco, Fire on the Hill, and Imagination Technologies.

  • Andy Blair is a widely respected authority on legal and compliance issues surrounding music data. As Universal Music Group’s Chief Privacy Officer for nine years, he was the company’s primary advisor on legal matters related to data, overseeing a global privacy and data risk management program. His expertise shaped major UMG initiatives across streaming, fan data, advertising, royalties, M&A, and more.

    Bridging the gap between law, technology, and the music industry, Andy brings a rare combination of technical and legal expertise. Holding a degree in computer science, he began his career in technology before transitioning into law, working at a major international firm. His deep industry knowledge allows him to navigate the complexities of how data is generated, collected, and monetised across the global music landscape.

    Andy is the founder and Managing Director of Reverb Data, the music industry’s leading data-focused strategic and legal advisory firm, as well as Fandation, a technology platform empowering artists and managers to establish legal control of their fan data and unlock its value.

  • Andrea Langella is a dynamic product leader with a proven track record of driving growth and innovation in the biotech and healthcare sectors. With a unique blend of scientific expertise, marketing acumen, and product strategy, she has successfully navigated both the agility of startups and the structured complexity of large corporations.

    Her career has been defined by leading cross-functional teams to develop and launch innovative products, campaigns, and strategies. A data-driven decision-maker, Andrea excels at balancing immediate commercial impact with long-term sustainability, ensuring that every roadmap she builds delivers measurable results.

    With a strong academic foundation in molecular biology and genetics, Andrea brings a deep understanding of the scientific principles underpinning healthcare innovation. Her ability to bridge the gap between science, product, and marketing makes her a valuable asset in navigating the rapidly evolving pharmaceutical, health, and biotech industries.

  • Al Hibberd is a gaming industry veteran with over 15 years of experience shaping go-to-market strategies for critically acclaimed video games, live services, and consumer platforms. His expertise spans AAA franchises, indie gems, and emerging technologies, giving him a unique ability to bridge the gap between product and audience.

    Al has led award-winning campaigns for major players including Meta, Frontier Developments, and Wired Productions. He played a pivotal role in driving product-market fit for Meta’s Horizon platform on mobile, led brand and community for the legendary Elite franchise, and was instrumental in the success and evolution of the 1.5 million+ selling We Sing karaoke series, contributing to its expansion into online and on-demand platforms with We Sing Now.

    With a career spanning product marketing, brand strategy, and live service management, Al is a trusted leader in the gaming space. In 2023, he was recognised as a full voting member of BAFTA for his contributions to the industry.

WHAT WE OFFER

We bring a fresh perspective to your organisation, free from the ‘business as usual’ mindset. Our divergent thinking and innovative approach mean we explore new paths and uncover hidden opportunities, pushing your business to new heights.

Cutting-Edge Product Innovation

From idea to launch, we help you create products that aren’t just new—they’re game-changing. Our approach goes beyond the basics, using divergent thinking to tackle your toughest challenges and turn obstacles into opportunities for success.

Design That Inspires

We create designs that captivate and engage. At Diverge, our design work is all about bringing your vision to life in ways that resonate and connect. From stunning websites to impactful digital content, we use creativity to build visual experiences that make a lasting impression and drive results for your brand.

Branding that Connects

Our approach goes beyond simple brand design; we focus on crafting immersive experiences. By applying fresh insights and innovative design, we shape distinctive identities that make a lasting impact and create meaningful connections with your audience.

Marketing that Moves

Our marketing strategies aim to create lasting connections. With a blend of creative innovation and data-backed tactics, we design campaigns that draw attention, inspire action, and fuel meaningful growth.

Strategic Growth Unleashed

We identify and seize growth opportunities, crafting strategies that expand your market presence and unlock new revenue streams. Our robust business models are designed to fuel sustainable success and position you for the long haul.

Tech That Transforms

Leverage cutting-edge technology to elevate your business operations. We design innovative, custom solutions that streamline processes, boost efficiency, and keep you ahead of the curve. Whether it’s backend systems or user-facing apps, we tailor tech to fit your needs.

PARTNERS IN INNOVATION

From visionary startups to industry giants, our clients choose us to drive their success. They trust Diverge to bring fresh perspectives, bold innovation, and results that matter. Ready to see the impact? Our work speaks louder than words.

LETS CHAT

Got a vision, a challenge, or a big idea? We’re all ears. Hop on a call and let’s brainstorm together. Share your story, your goals, and your dreams with us. We love turning ideas into reality, and the first chat is always on us!

Note: Having a rough idea of your budget helps us tailor the best approach for you. We can usually make it work, but knowing your budget helps us understand how far we can take your vision.