Case Study
Mobility Plus
Modernising accessibility for the UK’s market leader
StrategyBrand developmentTone of voiceUX designUI designAccessibility optimisationWebsite build
Mobility Plus is the UK’s leading specialist in accessible bathrooms, known for its walk in baths, showers and wet rooms. Founded as a family business, it has grown into a trusted national brand built on compassion, craftsmanship and personal service.
Our challenge was to bring their digital experience in line with the reputation of the company and the expectations of its customers.
Their existing website site was more than eight years old and falling short in key areas:
Design and performance no longer reflected the premium product range
Accessibility did not meet the needs of less digitally confident users
The site lacked clear brand distinction
Integration gaps limited performance tracking and CRM efficiency
Discovery and Insight
When meeting the leadership team, it quickly became clear that Mobility Plus was not a product company but a people company. Its strength lay in empathy, listening and care. Recognising this shaped everything that followed, from tone of voice to visual design, ensuring the new brand expressed the human side of the business as much as its technical quality.
“A fast, accessible and conversion focused site designed to increase annual enquiries by more than 20 percent.”
“See how we’ve helped people feel safer, more confident and better supported in their own homes.”
Brand Development
We defined a refreshed brand system built around Mobility Plus’s purpose, values and tone of voice. The new visual identity balanced warmth and trust with subtle premium cues, ensuring continuity across print, web and marketing channels.
“A unified brand system that communicates trust, compassion and quality”
UIUX Design
We simplified the user journey through wireframes and interactive prototypes designed for clarity and ease of use. Accessibility guided every design choice, from typography and contrast to navigation and form layout. The interface was designed to feel calm, clear and reassuring.
“Streamlined user flows guiding visitors from homepage to enquiry with minimal friction.”
“From your first call to your final fit, we make the process smooth, supportive and free from pressure.”
Website Build
Working in partnership with Harvest Digital, we developed a bespoke WordPress theme using the Href Starter framework for speed and scalability. The build meets WCAG 2.1 AA standards and targets an 85 percent PageSpeed Insights score. Salesforce CRM, Infinity Call Tracking and GA4 were fully integrated with server side tagging for reliable data capture. Lightweight animation and iconography added personality without slowing performance.
“Stronger organic performance through structured SEO improvements”
→
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Case Studies
Connect with us to explore your project's potential.
Address
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
Contact
info@wearediverge.com
Social
Spotify
Product. Design. Brand. Technology.
© 2025 Diverge Ltd, Registered in England
No. 15396926, VAT No. 462 1505 18
Case Study
Mobility Plus
Modernising accessibility for the UK’s market leader
StrategyBrand developmentTone of voiceUX designUI designAccessibility optimisationWebsite build
Mobility Plus is the UK’s leading specialist in accessible bathrooms, known for its walk in baths, showers and wet rooms. Founded as a family business, it has grown into a trusted national brand built on compassion, craftsmanship and personal service.
Our challenge was to bring their digital experience in line with the reputation of the company and the expectations of its customers.
Their existing website site was more than eight years old and falling short in key areas:
Design and performance no longer reflected the premium product range
Accessibility did not meet the needs of less digitally confident users
The site lacked clear brand distinction
Integration gaps limited performance tracking and CRM efficiency
Discovery and Insight
When meeting the leadership team, it quickly became clear that Mobility Plus was not a product company but a people company. Its strength lay in empathy, listening and care. Recognising this shaped everything that followed, from tone of voice to visual design, ensuring the new brand expressed the human side of the business as much as its technical quality.
“A fast, accessible and conversion focused site designed to increase annual enquiries by more than 20 percent.”
“See how we’ve helped people feel safer, more confident and better supported in their own homes.”
Brand Development
We defined a refreshed brand system built around Mobility Plus’s purpose, values and tone of voice. The new visual identity balanced warmth and trust with subtle premium cues, ensuring continuity across print, web and marketing channels.
“A unified brand system that communicates trust, compassion and quality”
UIUX Design
We simplified the user journey through wireframes and interactive prototypes designed for clarity and ease of use. Accessibility guided every design choice, from typography and contrast to navigation and form layout. The interface was designed to feel calm, clear and reassuring.
“Streamlined user flows guiding visitors from homepage to enquiry with minimal friction.”
“From your first call to your final fit, we make the process smooth, supportive and free from pressure.”
Website Build
Working in partnership with Harvest Digital, we developed a bespoke WordPress theme using the Href Starter framework for speed and scalability. The build meets WCAG 2.1 AA standards and targets an 85 percent PageSpeed Insights score. Salesforce CRM, Infinity Call Tracking and GA4 were fully integrated with server side tagging for reliable data capture. Lightweight animation and iconography added personality without slowing performance.
“Stronger organic performance through structured SEO improvements”
→
Back to Case Studies
Case Studies
Connect with us to explore your project's potential.
Address
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
Contact
020 8226 0474
info@wearediverge.com
Social
Spotify
Product. Design. Branding. Technology.
© 2025 Diverge Ltd, Registered in England No. 15396926, VAT No. 462 1505 18
Case Study
Mobility Plus
Modernising accessibility for the UK’s market leader
StrategyBrand developmentTone of voiceUX designUI designAccessibility optimisationWebsite build
Mobility Plus is the UK’s leading specialist in accessible bathrooms, known for its walk in baths, showers and wet rooms. Founded as a family business, it has grown into a trusted national brand built on compassion, craftsmanship and personal service.
Our challenge was to bring their digital experience in line with the reputation of the company and the expectations of its customers.
Their existing website site was more than eight years old and falling short in key areas:
Design and performance no longer reflected the premium product range
Accessibility did not meet the needs of less digitally confident users
The site lacked clear brand distinction
Integration gaps limited performance tracking and CRM efficiency
Discovery and Insight
When meeting the leadership team, it quickly became clear that Mobility Plus was not a product company but a people company. Its strength lay in empathy, listening and care. Recognising this shaped everything that followed, from tone of voice to visual design, ensuring the new brand expressed the human side of the business as much as its technical quality.
“A fast, accessible and conversion focused site designed to increase annual enquiries by more than 20 percent.”
Brand Development
We defined a refreshed brand system built around Mobility Plus’s purpose, values and tone of voice. The new visual identity balanced warmth and trust with subtle premium cues, ensuring continuity across print, web and marketing channels.
“A unified brand system that communicates trust, compassion and quality”
“See how we’ve helped people feel safer, more confident and better supported in their own homes.”
UIUX Design
We simplified the user journey through wireframes and interactive prototypes designed for clarity and ease of use. Accessibility guided every design choice, from typography and contrast to navigation and form layout. The interface was designed to feel calm, clear and reassuring.
“Streamlined user flows guiding visitors from homepage to enquiry with minimal friction.”
Website Build
Working in partnership with Harvest Digital, we developed a bespoke WordPress theme using the Href Starter framework for speed and scalability. The build meets WCAG 2.1 AA standards and targets an 85 percent PageSpeed Insights score. Salesforce CRM, Infinity Call Tracking and GA4 were fully integrated with server side tagging for reliable data capture. Lightweight animation and iconography added personality without slowing performance.
“Stronger organic performance through structured SEO improvements”
“From your first call to your final fit, we make the process smooth, supportive and free from pressure.”
→
Back to Case Studies
Case Studies
Connect with us to explore your project's potential.
Address
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
Contact
020 8226 0474
info@wearediverge.com
Social
Spotify
Product. Design. Branding. Technology.
© 2025 Diverge Ltd, Registered in England No. 15396926, VAT No. 462 1505 18