Culture
Are we solving the right problem, for the right people, at the right time?
The name comes from something personal too. We’re both neurodivergent, and “divergent thinking” has always been part of how we solve problems: we look for patterns, reframe quickly, and connect dots across disciplines. The point isn’t to be different for the sake of it. It’s to get to a clearer answer faster, and build it properly.
If you’re facing a complex challenge, trying to launch something new, or need to bring focus to work that’s already in motion, we can help.
Our values
We really do think differently
We spot patterns others often miss and see new angles early. This helps teams make clearer choices, whether they’re fixing a problem or building something new.
Our word is our bond
We say what we mean, we share what we see, and we follow through. You get straight answers, clear expectations, and we do what we say we’ll do.
We’re in it with you
When we take something on, we’re all in. We act like it’s ours to solve, stay close, speak plainly, and take responsibility for the outcome.
We’re hardwired to be curious
We ask “why” a lot. We’re relentless pattern-spotters. We dig deep, connect the dots, and surface the real story that should shape the work.
We sweat the details
We take pride in our work, we design for real constraints, and we hold a high bar from first idea to final output.
Our team
A small founder-led team, backed by a trusted senior network.
Founders
Andy Davies
Co-Founder, Product & Strategy
Andy Davies is a product guy through and through. He started as a product manager back when the role meant knowing a little about a lot, and he still works that way today. He looks at the full picture: users, technology, business models, and what it takes to ship. He cares about building the right product, for the right people, at the right time, at the right price.
He’s Co-Founder of Diverge, a hands-on studio helping teams shape strategy, build products, and bring new ideas to market.
Andy has worked across music and entertainment, consumer technology and products, digital platforms, and early-stage ventures, often at the intersection of product, commerce, and emerging tech.
Before Diverge, Andy was a Vice President at Universal Music Group. He built and led an internal innovation studio responsible for over $130m in new revenue, spanning platform and product development, partnerships, and new ventures. While at UMG, he founded Sollos, an audio and wellbeing initiative now live on Apple Music, and led the venture build in partnership with BCG X.
Andy mentors startups through Abbey Road’s RED incubator and Grow Music (BPI x London & Partners x Abbey Road), and serves on the board of the EMI Archive Trust.
Rob Ryan
Co-Founder, Design & Experience
Rob Ryan is a designer by trade with a serious love of craft and detail. He previously founded and ran Rabbit & Hare, delivering award-winning work across brand and digital.
As Co-Founder of Diverge, he leads Design and Experience. He’s also the operational engine of the studio, keeping projects on track and the business running smoothly, from planning and delivery through to day-to-day operations.
Rob has worked across agencies and in-house teams for over two decades, spanning retail and consumer brands, financial services, travel, media, and entertainment. He brings a rare mix of clear organisation and hands-on craft. He’s at his best when he’s unpicking a problem, exploring the angles, and turning complex thinking into clear, usable outcomes. That might be a brand system, a product experience, or a digital platform that needs to tell a story properly. He stays close to the work, often designing alongside the team in real time, and he cares deeply about detail and finish.
Rob is also known for energy and follow-through. He keeps momentum when things get busy, brings people with him, and delivers what he says he will. His approach is practical: pick a direction, put it in front of people, learn quickly, then improve.
He has worked with brands including MTV, The National Lottery, Jamie Oliver, Marks & Spencer, Universal Music Group, and NatWest.
Our network
We bring in senior specialists when it genuinely helps. It keeps the core team focused, and adds depth where it matters.
Andy Blair
Legal, Privacy Law, IP
Dion Singer
Creative, Innovation, Artist Development
Antony Chicken
Commercial, Retail, Consumer Electronics
Niki Stoker
Operations, Media, Creative
Linda Walker
Commercial, Strategy, Licencing
Allan Zhang
Technology, Innovation, Product
Pete Downton
Strategy, Technology, Commercial
Carlotta De Ninni
Operations
Georgie Koch
Branding, Copywriting, Creative, Content
Ben Jones
Creative, Design, Content, Storytelling
Nina Hansdotter-Usher
Operations, Marketing
Al Hibberd
Gaming, Marketing, Product
Andy Carne
Creative, Design, Content
Andrea Langella
Marketing, BioTech, MedTech, Pharma
Archie Ahern
Legal, IP
Brian Frees
Data Governance, Operations