A New Chapter for Diverge

I’m really pleased to share an important step in Diverge’s growth.

Rabbit & Hare has officially joined Diverge, with its founder Rob Ryan coming on board as Co-Founder.

Rob and I have worked together for years across multiple projects. We share a similar way of thinking, a similar bar for quality, and a similar belief that good ideas only matter if they’re delivered properly.

Rabbit & Hare built an outstanding reputation over more than a decade, working with global brands including Coca-Cola, Audi, Unilever, and eBay. Their work consistently combined clarity, imagination, and craft, qualities that align closely with how we approach product and strategy at Diverge.

Bringing the two studios together strengthens what we can offer clients. We now combine deep brand and design capability with product strategy, technology, marketing, and delivery support. That means fewer handovers, clearer ownership, and work that holds together from early thinking through to execution.

It also reflects how many of our projects already operate. Clients rarely come to us with a neatly defined problem. They come with complexity, pressure, and ambition. Being able to respond with a joined-up team makes a real difference.

This isn’t about getting bigger for the sake of it. It’s about being better equipped to do the work properly, with the right people around the table from day one.

More to come, but for now, this felt like a moment worth marking.