Sollos Launches on Apple Music

Today is a meaningful moment for me.

After years of work, Sollos, a venture I co-founded and helped build from the ground up, has launched publicly on Apple Music as Sound Therapy.

It’s easy to talk about launches as a single day. In reality, they’re the visible edge of a much longer process. This one involved exploring an early idea, testing what was real, building a product around it, and working with partners who cared about doing it properly.

I’m proud of what the team created, and grateful to everyone who helped bring it into the world.

I’m no longer part of Sollos day to day, but I still care deeply about the craft of getting complex ideas shipped. That’s one of the reasons I started Diverge. We help teams take ambitious work from early thinking through to real delivery, without losing the quality bar along the way.

This launch marked the end of one chapter and the start of another.

In the posts that follow, I’ll be sharing the inside story of how this idea moved from the fringes to a research-backed product and, eventually, a standalone venture. If you’re interested in science, sound, startups, or the reality of building new things, those pieces sit alongside this one.