Building Sollos: The Wrap-Up

This is the final post in the series.

Over the course of these chapters, I’ve shared the inside story of a project that started with a half-formed idea about frequency and sound, and eventually became a research-backed wellness product, a standalone venture, and a real company.

We built from first principles. We validated the science. We designed a new type of audio format. We built a product. We built a brand. We tested the market. We hired a team. And then, at the right moment, I handed it over.

Since then, the project has evolved again. Sollos is now live in partnership with Apple Music, a very different route to market than we originally planned. The pivot makes sense. It opens the work up to a much broader audience, and it’s genuinely good to see the idea continue to find its shape in the world.

I won’t recap every step here. If you’re working in music, wellness, science, product, venture building, or brand, the previous posts are all there. No hype, no spin. Just a record of how one ambitious idea moved through a large organisation and made it out the other side.

For me personally, Sollos was the bridge into starting Diverge. Almost everything we now apply with clients can be traced back to lessons from this work. How to validate ideas properly. How to structure ventures. How to build belief in something that doesn’t yet exist. How to lead teams through ambiguity. And just as importantly, how and when to step aside to make space for the next phase.

I’m deeply grateful to everyone who gave their time, trust, and energy to the project, and to the team that built something that has the potential to make a meaningful difference in people’s lives.

Thanks to everyone who’s followed along.

If you’re curious about how ambitious ideas actually get built, that same approach underpins the work we do at Diverge every day.